conventional portfolio
Dear whoever you are,
press and hold the heart?
Preet's explosive, transparent
self-expression reminds people
that it's okay to be human
Preet's explosive, transparent self-expression
reminds people that it's okay to be human
Preet's explosive, transparent
self-expression reminds people
that it's okay to be human
look around, .
take a photo of something
you never gave any attention to.
how did that feel?
we're in our own heads a lot.
thought this might be nice.
Aidan
Teja
Jai
Parth
look around, .
draw something in your vicinity
you never gave any attention to.
how did that feel?
we're in our own heads a lot.
thought this might be nice.
Aidan
Teja
Jai
Parth
Preet is able to
drop the known
and respond originally.
Preet is able to drop the known
and respond originally.
see these statements? this is
how I came up with them.
you might get something out
of it. take a look?
Preet cares deeply about
understanding the
truth
Once upon a time, there was a little boy named Preet.
He lived with his loving loving parents and a crazy older brother.
Growing up, Preet's brother would use his wild imagination to create new worlds for the two to explore together.
Preet eventually made some friends! Every day was hide and seek, drawing, Mario, or Pokemon.
When Preet was 7, he started getting into digital media. He made comics, games, and even user interfaces.
In fourth grade, Preet and his family moved to India for a year. Preet loved his jungly, artsy, unconventional school!
Back in America, Preet stumbled upon Photoshop. He critiqued, competed, and grew as a designer with his online friends.
Preet moved back to India when it was time to start 8th grade. But this time, the plan was to stay there permanently.
During his time in India, Preet discovered VGBoxart.com, a site where fans designed covers for video games.
But once again, Preet moved back to America. This was tough for him. He stumbled his way through high school.
In college, Preet studied arts tech and psych. Despite toxic relationships, he made amazing friends along the way.
Later on, Preet felt more confident, met a sweet understanding girl, made a mobile game, and joined the UX Club.
Preet applied to the design team at Capital One in his final year, and got the job! He wasn't sure what to expect.
Preet met many inspiring people at Capital One. He noticed "empathy" felt like a buzzword, so he tried to make it real.
Several months later, Preet fell into a depressive state, had a break up with his girlfriend, and lost control over his life.
Over the course of the year, he found his way. When he was happy, he quit his job to find something closer to the heart.
Preet moved into a new house shortly after. He believed in the design process, and used it to redesign his own life.
In a few months, Preet was his best self. A friendship of his even grew into a beautiful, uplifting relationship.
What's next? Not sure. But Preet is excited. And a bit nervous.
Preet cannot think of what to
put here. Oh well. Goomba!
I'm not just me.
I am Bhai.
you are me and I am you.
anything else is a distortion.
I am Soumya.
I love how YOU you are.
inspiring, authentic, whole.
I am Karan.
when the fack did you
you became my brother?
I am Wedgewood Ct.
we can't be separate because
we share the same roots.
I am Prasanna.
your friendship brings
me back down to earth.
I am Tina.
to grow, create, and explore
the unknown together is a blessing.
I am Mamma.
love love love love love
love you mummie!
I am Luna.
you are the sweetest,
purest being I've ever known.
I am Jai.
I'm sailing right alongside you,
on the same human journey.
I am Aidan.
I'm afraid to think of
who I'd be if I hadn't met you.
I am Daddy.
You're everywhere.
Don't know what else to say.
I am (shh)
we may be distant,
but you'll always be part of me.
I am Vijay.
making mischief alongside
you fills me up with life.
I am Sully.
you remind me that things
don't need to be complicated.
I am Paarth.
the voice of reason,
dedication, and good virtue.
I am my Valley friends.
it was all about laughing
together, wasn't it?
I am Nikki.
you make me feel
like I'm somebody special.
I am Martin.
you've inspired me
to be a more humble person.
I am Teja.
dancing on the same
wavelength of spontaneity and love.
I am Kavya.
every memory I share with you
is near and dear to my heart.
I am the Cornchunks.
giving me a safe haven of
friendship in a new, unfamiliar place.
I am Bobba.
being in your presence makes
things cute, funny and exciting.
I am Sumanth.
two travellers trying to
understand the art of living.
I am CapOne pals.
it felt good to be a part of
something bigger together.
I am Yesenia.
your power and your spirit
left a mark on me.
I am Nitin and Nikhil.
there's nothing like the
pure joy of play and creation.
I am everyone.
I am you. you are me.
we are one. can we be?
what about you?
Who's somebody part of you, ?
Who's somebody part of you?
Preet sees small as big
and big as small.
Preet sees small as big
and big as small
hey so ... let's message!
like literally right now.
if I'm free, I'll respond!
what do you say?
Preet strives to listen,
be vulnerable, and cultivate
real relationships with others
I'm kinda unsatisfied.
it's not quite that
I guess Preet is just a name.
and this is just a website!
I wanted this to be a
perfectly honest
expression of my self.
it's not quite that
I guess Preet is just a name.
and this is just a website!
Well, I can go on forever!
but every road leads to an end.
so
enjoy this
kinda br oken
not so satisfying
incomplete

I got all the people that know me best to use sticky notes to answer the question:

"What makes Preet shine?

They put tons of stuff down! Yay yay yay. So I compiled related things into groups.

After meditating, I represented each group with a title. I used my phone for portability!

And that's it! I used these as a sort of grounding focus for my website.

It's not very hard, but it's deeply enlightening. You should try it out!

My brother and I designed, developed, and released a game called Bounce Sir.

It looks like an arcade-y mobile game, but it secretly chronicles Sir's existential journey.

I recently booted up an old computer and found my 7-year-old self's creations.

My brother and I made this together a long time ago. It's like Mario Kart's battle mode!

This is Pokemon Songs. It's a user interface that lets you listen to .. Pokemon songs.

I used to make a lot of games and never complete them. This one cracks me up.

At Capital One, I was designing something to help people in financial hardships.

So I came up with an empathy-based research method. A way to find our voice.

I gave the participants paper cut outs of mouths, eyebrows, and clothes.

"Mix and match these to create the person whose support you'd feel comfortable with"

From the responses, I created Eli. A voice persona for us to embody for any content in our designs.

It felt good to connect emotionally with people rather than just analytically..

Love-Centered Design
(or not changing the toilet paper)

Just now, I used up the last of the toilet paper.

My natural inclination is to leave it as is, because I'm lazy. "Bhai will change it when he needs it."

But wait

What if I extend my sense of self to include Bhai? When Bhai is sitting here on the toilet, will it not be a chore for him to replace the toilet paper himself?

Empathy, right? I should take care of it. Plus, laziness isn't good for me.

But wait

If I do replace it myself, what am I actually saving him from? A slight inconvenience?

Am I simply giving him the gift of laziness, the same laziness that I am seeking to overcome by choosing to replace the toilet paper?

How is that a gift at all?

Bhai has been frustrated with his job. He's struggling with the roboticity of his routine. He wants to feel empowered, independent, and capable - the opposite of lazy. I want that for him too.

I would love that for him.

Instead of feeding into his potential to be passive, even if just a little bit, maybe I should leave the empty roll as is?

Driven by laziness, my inaction results in the empty roll. Driven by love, my action results in the empty roll.

But wait

Am I assuming too much? Isn't it wrong for me to act from my own assumptions?

Well, at the core of it all, we always act from our own assumptions. In fact, human-centered design is one, big, giant assumption. Not the term itself, but what it has come to mean.

Today, human-centered design is:
pleasure-centered design.
convenience-centered design.
delight-centered design.

Don Norman, in his book The Design of Everyday Things, defines human-centered design as

"... a design philosophy. It means starting with a good understanding of people and the needs that the design is intended to meet. This understanding comes about primarily through observation, for people themselves are often unaware of their true needs"

He's right. We really are unaware of our true needs.

Don Norman goes on to say things like:

"Great designers produce pleasurable experiences"

"This is where the most satisfaction can arise"

"The collaboration of person and device feels wonderful"

Pleasurable, satisfying, feeling wonderful

Hm. Something doesn't feel right about this. The same can be said for cocaine, can't it? We wouldn't lace every product with a sprinkle of it.

The goal is the same - to focus on humanity's needs. But is pleasure really our core need? I mean, it could be in some situations, but I think limiting human-centered design to something so superficial is tearing people apart as much as it's bringing them together.

Literally.

I recently spoke to a friend who told me that his family doesn't eat dinner together on the dining table anymore because his parents are too absorbed in Facebook.

Having the ability to craft their social identities and broadcast their perfect selves around the world brings them such a sense of pleasure that they'd rather focus on that than on sitting together and having loving conversations with each other as a family. Oh, and they can do it on their portable, super-convenient, instantly accessible iPads too!

It's not his parents' fault. The holes in our hearts is a given - so designing something that enables such a thing to happen is, at least in some ways, exploitive, ignorant, and selfish, isn't it?

There are a million good things that have come about from our current processes, but it can be better.

Human-centered design, as it is today, needs to be scrutinized.

It's of noble intent, but it can be unintentionally egotistical, superficial, dogmatic, mindless, and toxic.

And you know what else?

It doesn't account for dogs! Do we not care about dogs? Seriously? At the very least, the title should be changed.

What about dog-centered design? Cat-centered design. Environment-centered design. Goodness centered design.

love-centered design

I don't understand the problem in depth enough, but I'm gonna start solutioning anyway. The following ideas are ridiculous - I know - but look at the potential of a love-centered approach to design:

In physical reality, you can't control if someone sees you from an unflattering angle. You can't control if someone gives you a little nudge and you lose your balance. You can't always prevent the stutter in your voice. But on Facebook, you can be everything you want to be. This level of control not only encourages us to indulge in unhealthy fantasies of ourselves, but also leads to those around us forming toxic comparisons.

So, what if Facebook was designed in a way in which you could be vulnerable to the people around you? What if your profile picture was not your choice, but instead the photo that gets the most "This picture captures your essence" button presses from your friends?

Hm, now let's try a love-centered approach to ... cars!

Millions of people die from car accidents. In order to combat these, we decrease the speed limits, add speed bumps, and design better seat belts, sturdier shells, and quicker airbags in our cars. And yet, people still get into wrecks, lose their loved ones, and have to endure long periods of grief and suffering just because of the senseless actions of a stranger on the road.

What if, instead of only focusing on defensive capabilities, we designed a car with a huge display on the rear windshield that broadcasts a slideshow of photos of yourself, your hobbies, and your loved ones? So that instead of someone thinking "Ugh that guy is so fucking slow" and aggressively tailgating you, they instead think "He's a human just like me. Maybe I should slow down. Oh look, he said he's getting hungry on his display. I am too. Maybe I'll ping him and we can grab a bite at the next exit together and talk about our love of anime!"

What if?

What if you
Interview with love.
Observe with love.
Prototype with love.
Iterate with love.
Code with love.
User test with love.
Design with love.

Design for love,
and design to bring love.

Because you care.
Because you want to give the world what it needs, not what it wants. And what it needs is love. It's cheesy, but it's true right??

What would happen?

I guess it's time for my shower.

It probably doesn't matter, but I'm going to leave that toilet paper roll empty, just in case.

(I hope he doesn't get mad at me)

In the Monster Project, children drew monsters, which we re-made for them!

The whole experience was so fulfilling to me.

When working on the website, I released a prototype. It helped me find direction.

See it for yourself.